Amanda
I'D LIKE MY AMPERSAND ICON HERE!FOUNDER, ARROW & LORE
Marketing is my love language, and it has shaped every chapter of my career.
I learned what good marketing looked like sitting in rooms where it was being made. Conference tables covered in inspiration clippings, branding directions pinned to walls, honest conversations with clients about where they wanted to go and what was getting in the way. My first mentors put people and relationships and the center of everything, and used that as the starting point for understanding a brand and building around it. That stayed with me.
Eleven years later, that’s still how I work.
A LITTLE MORE
I hold an MFA in Creative Writing & Poetics.
I make things, I write things, I try things that might not work. That same instinct shows up in how I approach strategy: creatively, curiously, and without much attachment to the way things have always been done.
THE NAME
An arrow points forward with direction, purpose and clarity. Lore is the body of knowledge carried through time in our stories, wisdom, everything that’s been learned and passed on. Together they describe what we bring to every client relationship. And yes, A & L are my initials. Some things are just meant to fit.